Best Black Friday alcohol deals 2020: What to expect

Whether you prefer wine, spirits or craft beer, Black Friday is a great opportunity to find your favourite bottles of plonk for a more palatable price than usual. 

We usually see offers on well-known alcohol brands in supermarkets around the countdown to Christmas. However, to help combat the lower numbers of shoppers predicted to be treading the isles this year, high-street retailers will be bringing their biggest and best deals online, as they’ll be far less reliant on exclusive in-store offers. 

Our experts have taste tested hundreds of bottles to bring you our picks of everything from the best gin and spiced rum to top-rated whisky, mezcal and pisco bottles to enjoy responsibly.

And, we’re already starting to see Black Friday alcohol deals appear. Competition against the likes of retail giant Amazon will be lively, and we will be updating this page regularly along with our main Black Friday kitchen appliance deals page (featuring our favourite tried and tested models), so be sure to check back here for all the latest offers.

For more unbiased expert advice and recommendations, you may find our expert buyer’s guides useful. 

When is Black Friday 2020?

A traditional pre-Christmas shopping event in the US, Black Friday falls on the first Friday after Thanksgiving, and has now been adopted in the UK as a monster annual shopping event ahead of Christmas.

Black Friday will take place on Friday, 27 November, and deals on everything from kitchen appliances to Christmas gifts for foodies are expected to run right through until Cyber Monday on 30 November.

With brands and retailers releasing deals sooner and sooner this year, we’re already seeing discounts on top alcohol brands, all tried and tested by Good Food experts.

Best early Black Friday Alcohol deals 2020 

Best gin Black Friday deals 

Silent Pool gin, 70cl, Black Friday deals

Silent Pool Gin, black friday deals

This gin takes its name from the mystical pool that the Albury Estate in the Surrey Hills resides beside. Essex-grown kaffir lime leaves, rose petals and linden flowers are among the botanicals that give this gin its exciting flavour.

Elephant London Dry gin, 50cl, Black Friday deals 

Elephant gin

A combination of classic European botanicals like elderflower and apple have been blended with five others that are native to Africa (including baobab) to give Elephant gin its complex flavour.

Death’s Door gin, 70cl, Black Friday deals

Death's door gin, Black Friday alcohol deals

Fennel, juniper and coriander seeds are the only botanicals that feature in Death’s Door gin, and the result is simply delicious. The botanicals grow wild on Washington Island in Lake Michigan, where the distillery is located.

Best rum Black Friday deals

Penny Blue XO single estate batch, 70cl, Black Friday deals 


Named after the first-ever stamp issued outside of Great Britain, Penny Blue, produced in Mauritius, is matured in casks formerly used to make Scotch whisky and American bourbon. It’s made in conjunction with the oldest wine and spirits merchant in the world, Berry Brothers & Rudd.

Sadler’s Peaky Blinder black spiced rum, 70cl, Black Friday deals

Sadler's peaky blinder spiced rum, black friday alcohol deals

A firm favourite of the BBC Good Food experts, Sadler’s Peaky Blinder is blended with spices and dark caramel to give it a distinct blackened look. The resulting flavours are of flamed orange peel, treacle, vanilla and cloves – perfect for a fiery dark and stormy.

Best whisky and Irish whiskey Black Friday deals

Powers John’s Lane release 12-year-old single pot still whiskey, 70cl, Black Friday deals 

Powers John's Lane Release 12 year

Named after the original Powers distillery on John’s Lane in Dublin, this 12-year aged whiskey is a homage to the brand’s early days. Honey and spice flavours marry with that of ex-bourbon and oloroso fortified wine casks.

Best mezcal Black Friday Deals

QuiQuiRiQui mezcal, 70cl, Black Friday deals

Quiquiriqui Mezcal, best alcohol black friday deals

This mezcal has a nose that drinks writer Mike Gerrard described as ‘rich and buttery’, with a vanilla sweetness mixed into its complex palate. Read the full QuiQuiRiQui mezcal review.

Best tequila Black Friday deals

Patrón Silver tequila, 70cl, Black Friday deals 

Patron Silver tequila, best alcohol black friday deals

Patrón is a game-changing tequila brand that consistently develops delicious bottles. The Silver edition has an RRP of £43.39, so this is an opportunity to save over £5 on one of the brand’s iconic tequilas.

Are the alcohol deals on Black Friday worth waiting for?

Well-made alcohol isn’t cheap. The UK’s largest retailers and supermarket brands will be competing against the likes of Amazon to entice buyers earlier and earlier, as people start to think about stocking up for Christmas. Our selected favourites would also make excellent Christmas gifts for foodies, so if you’re looking for ideas, this is the right place. 

How to get a good deal on Black Friday

  • It will help to decide what you want before Black Friday. Deals will fluctuate, so knowing what to look out for helps you focus and stay within your budget.
  • Be familiar with the RRP of each bottle in advance, so you’re aware of how much money you’ll save when each deal rolls along. 
  • Shop around. Some retailers such as John Lewis & Partners guarantee that they will match a price if you find a product being sold cheaper by another retailer, so we’ll likely see prices being driven down. 
  • Only buy bottles you can afford.

Should I wait for Cyber Monday?

We’re expecting Black Friday and Cyber Monday to be different this year. With greater social-distancing measures in place, retailers are rightly planning for fewer people shopping in store. 

Instead, we can expect greater offers on the best-loved brands you’ll recognise from behind the bar online. And, we’re already seeing these go live. Our advice is not to wait for Cyber Monday – if you have your favourites in mind, buy them at a price you’re comfortable with. We will continue to bring you all the latest news and best alcohol Black Friday 2020 deals right here. 

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